Cruise for Good video direction

I had the privilege of serving as the Art Director for a Cruise for Good video showcasing a partnership with San Francisco non-profits. This initiative marked an industry first in launching driverless delivery in collaboration with Replate. The project gained widespread positive coverage, including a notable Fast Company earned media story and a main-stage presentation at the Social Innovation Summit, further amplified through social media channels.

Skills: Art Direction, design, team leadership
Software: Illustrator, Frame.io
Youtube link

I had the honor of collaborating with an exceptionally talented team, comprising copywriters, video editors, and motion graphics artists. Leading the charge, I established and implemented the design style, ensured adherence to our working schedule, facilitated constructive feedback loops, and oversaw the final delivery. This video marked a significant contribution to an annual series that commenced in 2020.

Video Stills