Cruise App Store Experience
Collaborating with Product Design, Content Writers, and Design Leadership, I played a key role in crafting Cruise's app store experience. My responsibilities encompassed managing check-ins, design style consistency, adherence to app store guidelines, and overseeing the final delivery and testing phases. This holistic approach ensured a cohesive and polished app store presentation that gave the user an insight into not only the app, but the reality of the service.
Skills: Art Direction, design & implementation, presentation, collaboration
Software: Illustrator, Photoshop, Figma
I wanted to highlight not only the work that Product Design team had done to create the flow of the app experience, but also try to encapsulate the unique experience that the ride creates.
Image cadence
Collaboratively, our team aimed to enhance the scrolling experience while adhering to the App Store's guidelines. Through the creation of a triptych, I crafted a cohesive narrative that seamlessly housed the app screens and showcased the AV in a real-world scenario. This approach not only met the guidelines but also made the scrolling journey engaging and visually compelling.
The Triptych
Working closely with the Product team, we pinpointed the most crucial aspects of the app. The goal was to strike a balance, providing a glimpse into the user journey without overwhelming them with an excessive number of app frames. This approach aimed to create a user-friendly and informative showcase.
