Chef Ryan Scott
Chef Ryan Scott's brand embodies a unique blend of simplicity, approachability, and playfulness, catering to diverse demographics. Throughout the branding journey, our collaborative efforts included insightful branding workshops, establishing effective feedback loops, meticulous design development, thorough competition research, and ultimately culminating in the delivery of a distinctive brand identity. This iterative process ensured a dynamic and engaging brand that resonates with Chef Ryan's vision and appeals to a wide audience.
Skills: Art Direction, Design, Illustration, Website creation
Software: Adobe Illustrator, Photoshop, Webflow
Photography by Chase Daily
Chef Ryan Scott operates a versatile business catering to diverse demographics. The parent brand embodies simplicity, approachability, and a touch of quirkiness. The choice of an ostrich as the avatar symbolizes speed, adaptability, and a strong commitment to family values.
Ryan Scott - Parent Brand & Avatar
Ryan Scott 2go represents Chef Ryan's catering business, aiming to infuse a personal touch into this sub-brand. We incorporated a hand-drawn '2go' and a simplified ostrich to instill character while maintaining legibility and reinforcing brand connectivity.
Ryan Scott - Sub Brand
In our color exploration, the goal was to evoke a sense of fun and playfulness while prominently featuring Ryan's signature color – pink.
Brand Colors and Pattern
Our goal was to find a font that strikes the balance between quirkiness and legibility, suitable for both headers and body copy. Mark OT stood out with its diverse family of weights, offering versatility while infusing a touch of personality to the sans-serif style.
Styleguide
Brand Swag
Because every chef needs a jacket and a hat.
I led the development of a new website strategy, including content that appealed to his elevated target audience. I oversaw the design, development, and photography art direction to create a cohesive and visually appealing site that matched Ryans goals. I successfully delivered a new website that not only appealed to Ryan's target audience but also reflected his brand's elevated positioning.
