Addepar Core Values
In collaboration with the Executive team, I took on the project of reevaluating Addepar's core values language and artwork. The objective was to ensure that the values authentically reflected the employees and were easily memorable. I conducted internal research, facilitated workshops, presented key findings to leadership, and subsequently designed and installed the artwork.
Skills: Leading workshops, sales, research, copy writing, vendor management, large scale vinyl installation
Software: Adobe Photoshop, Illustrator
The artwork is built from 120 handwriting samples, making each letter as unique as the hand that created it. If you look closely, you can see that no two letters are the same. These value installations are prominently displayed in each office location (CA, NY, UT).
