Name Poppy’s Pals
Through social media posts, I encouraged audiences to lend their creativity in naming AVs for Cruise’s growing fleet of cars. We chose the collage design style to seamlessly represent a myriad of objects and themes while maintaining a strong and simple brand identity. Beyond just a digital presence, these designs played a pivotal role in co-branded event activations throughout the year. Tailored to fit every social media platform as well as large scale event graphics.
Skills: Design, Production
Software: Adobe Photoshop, Illustrator
Week 1: Rocks, gems, & minerals
Week 2: Bugs & insects
Week 3: Fruits & vegetables
Printed materials, Giants meterboard (front, back)