Through social media posts, I encouraged audiences to lend their creativity in naming AVs for Cruise’s growing fleet of cars. I chose the collage design style to seamlessly represent a myriad of objects and themes while maintaining a strong and simple brand identity. Beyond just a digital presence, these designs played a pivotal role in co-branded event activations throughout the year. Tailored to fit every social media platform as well as large scale event graphics.

Skills: Art Direction, Design, Production
Software: Adobe Photoshop, Illustrator